Words Hurt - Campaign

In recognition of the International Day of the Word, this campaign highlights the profound influence that words hold. Words are a powerful force, capable of building up or tearing down, much like a double-edged sword. They exist within the kingdom of communication, where they can either elevate a person or utterly destroy them.

To vividly illustrate this concept, we’ve created designs that merge the imagery of weapons with the potency of words. These visuals convey how words, when wielded carelessly, can inflict harm equivalent to that of physical weapons. Our designs aim to raise awareness of the responsibility that comes with the power of language and the impact it can have on others