Saudi Red Sea
Saudi Red Sea
(Introduction)
Avisualdirectioncreatedtoreflectthebeauty,scale,andpremiumdestinationexperienceoftheRedSea.Theprojectfocusedontranslatingauniquecoastalidentityintorefinedvisualsthatcommunicatenature,luxury,andmodernhospitality.
Avisualdirectioncreatedtoreflectthebeauty,scale,andpremiumdestinationexperienceoftheRedSea.Theprojectfocusedontranslatingauniquecoastalidentityintorefinedvisualsthatcommunicatenature,luxury,andmodernhospitality.
(Challenges)
Thechallengewastocreateavisuallanguagethatfeelspremiumanddestination-drivenwithoutbecominggeneric.Thedirectionneededtobalancenaturallandscapes,eleganttourismappeal,andarefinedbrandpresenceacrossdifferentcommunicationtouchpoints.
Thechallengewastocreateavisuallanguagethatfeelspremiumanddestination-drivenwithoutbecominggeneric.Thedirectionneededtobalancenaturallandscapes,eleganttourismappeal,andarefinedbrandpresenceacrossdifferentcommunicationtouchpoints.
(Client)
Red Sea
Red Sea
(Year)
(©21)
(©21)
(Services)
Art Direction, Campaign Design, Visual Communication, Brand & Visual Identity
Art Direction, Campaign Design, Visual Communication, Brand & Visual Identity
(Final thoughts)
ThefinalresultdeliveredapolishedvisualdirectionthatcapturestheRedSeaasadistinctivedestination.Throughrefinedcomposition,elevatedartdirection,andacalmpremiumaesthetic,theprojectcommunicatesbeauty,exclusivity,andmemorablebrandexperience.
ThefinalresultdeliveredapolishedvisualdirectionthatcapturestheRedSeaasadistinctivedestination.Throughrefinedcomposition,elevatedartdirection,andacalmpremiumaesthetic,theprojectcommunicatesbeauty,exclusivity,andmemorablebrandexperience.
(Portfolio 23-26©)
