Invest. Rest Assured.
Invest. Rest Assured.
(Introduction)
Invest.RestAssured.isavisualcampaigncreatedforAlbiladCapitaltocommunicatetrust,stability,andpeaceofmindininvestmentmanagement.Thecampaignusesrefinedstill-lifecompositionstopresentfinancialconfidencethroughadistinctiveandmemorablevisuallanguage.
Invest.RestAssured.isavisualcampaigncreatedforAlbiladCapitaltocommunicatetrust,stability,andpeaceofmindininvestmentmanagement.Thecampaignusesrefinedstill-lifecompositionstopresentfinancialconfidencethroughadistinctiveandmemorablevisuallanguage.
(Challenges)
Thechallengewastoexpressinvestmentsecuritywithoutrelyingonconventionalfinancialimagery,charts,orcorporateclichés.Thecampaignneededtofeelpremium,reassuring,andvisuallydistinctivewhilecommunicatingthevalueofprofessionalinvestmentmanagement.
Thechallengewastoexpressinvestmentsecuritywithoutrelyingonconventionalfinancialimagery,charts,orcorporateclichés.Thecampaignneededtofeelpremium,reassuring,andvisuallydistinctivewhilecommunicatingthevalueofprofessionalinvestmentmanagement.
(Client)
Albilad Capital
Albilad Capital
(Year)
2020
2020
(Services)
Campaign Concept, Art Direction, Visual Design, Advertising
Campaign Concept, Art Direction, Visual Design, Advertising
(Final thoughts)
Thefinalconceptcombinesvaluableblue-and-whiteporcelainwithsoftmarblecushions.Theporcelainrepresentsvalue,heritage,andlong-termworth,whilethecushionsymbolizesprotection,comfort,andcarefulmanagement.Together,theycommunicateaclearmessage:investwithconfidenceandrestassured.
Thefinalconceptcombinesvaluableblue-and-whiteporcelainwithsoftmarblecushions.Theporcelainrepresentsvalue,heritage,andlong-termworth,whilethecushionsymbolizesprotection,comfort,andcarefulmanagement.Together,theycommunicateaclearmessage:investwithconfidenceandrestassured.
(Portfolio 23-26©)
