FEI World Cup Riyadh 2024
FEI World Cup Riyadh 2024
(Introduction)
AcampaignandvisualdirectioncreatedforFEIWorldCupRiyadh2024,celebratingtheenergy,prestige,andeleganceofinternationalequestriansport.Theprojectfocusedonbuildingapremiumvisuallanguagethatconnectsworld-classcompetitionwithSaudiculturalpresence.
AcampaignandvisualdirectioncreatedforFEIWorldCupRiyadh2024,celebratingtheenergy,prestige,andeleganceofinternationalequestriansport.Theprojectfocusedonbuildingapremiumvisuallanguagethatconnectsworld-classcompetitionwithSaudiculturalpresence.
(Challenges)
Thechallengewastocreateavisualdirectionthatfeelsglobal,premium,andevent-drivenwhilestillreflectingthespiritofRiyadhandtheeleganceofequestrianculture.Thecampaignneededtobalancesport,heritage,motion,andprestigeinaclearandmemorableway.
Thechallengewastocreateavisualdirectionthatfeelsglobal,premium,andevent-drivenwhilestillreflectingthespiritofRiyadhandtheeleganceofequestrianculture.Thecampaignneededtobalancesport,heritage,motion,andprestigeinaclearandmemorableway.
(Client)
FEI World Cup Riyadh 2024
FEI World Cup Riyadh 2024
(Year)
(©24)
(©24)
(Services)
Art Direction, Campaign Design, Visual Communication
Art Direction, Campaign Design, Visual Communication
(Final thoughts)
Thefinaldirectiondeliveredarefinedcampaignsystemthatcapturedthepower,discipline,andbeautyoftheevent.Throughcinematicartdirection,premiumcompositions,andculturallyinspiredvisualdetails,theprojectcreatedastrongpresenceforoneoftheregion’smostprestigiousequestrianmoments.
Thefinaldirectiondeliveredarefinedcampaignsystemthatcapturedthepower,discipline,andbeautyoftheevent.Throughcinematicartdirection,premiumcompositions,andculturallyinspiredvisualdetails,theprojectcreatedastrongpresenceforoneoftheregion’smostprestigiousequestrianmoments.
(Portfolio 23-26©)
