FEI World Cup Riyadh 2024 - Campaign

In our campaign for the FEI World Cup, we sought to capture the intense competitive spirit of show jumping in Riyadh. To bring this vision to life, we created designs that creatively simulate the thrill of show jumping, but with a unique twist—each jump takes place through iconic landmarks of Riyadh. These designs feature both historical and modern landmarks, showcasing the rich heritage and vibrant urban landscape of the Kingdom.

The campaign also served to inform and excite the public about an upcoming show-jumping festival in Riyadh on April 17th. By blending the sport’s dynamism with the city’s most recognizable symbols, we aimed to create a visual narrative that not only highlights the event but also celebrates the cultural significance of Riyadh