Explore Arabia
Explore Arabia
(Introduction)
AbrandidentityprojectcreatedforExploreArabia,designedtopositionthebrandasagatewaytoculturaldiscovery,regionaltravel,andauthenticArabianexperiences.Theidentityfocusedonbuildingarefinedvisualsystemthatreflectsheritage,exploration,andastrongsenseofplace.
AbrandidentityprojectcreatedforExploreArabia,designedtopositionthebrandasagatewaytoculturaldiscovery,regionaltravel,andauthenticArabianexperiences.Theidentityfocusedonbuildingarefinedvisualsystemthatreflectsheritage,exploration,andastrongsenseofplace.
(Challenges)
ThechallengewastocreateabrandidentitythatfeelsrootedinArabianculturewithoutrelyingonexpectedtourismclichés.Thevisualsystemneededtobalanceauthenticity,elegance,flexibility,andmoderntravelappealacrossdigitalandphysicalapplications.
ThechallengewastocreateabrandidentitythatfeelsrootedinArabianculturewithoutrelyingonexpectedtourismclichés.Thevisualsystemneededtobalanceauthenticity,elegance,flexibility,andmoderntravelappealacrossdigitalandphysicalapplications.
(Client)
Confidential
Confidential
(Year)
(©19)
(©19)
(Services)
Brand Identity, Visual System, Brand Applications
Brand Identity, Visual System, Brand Applications
(Final thoughts)
ThefinalbranddirectiondeliveredaclearandflexibleidentitysystemthatcapturesthespiritofdiscoveryacrossArabia.Throughrefinedvisualelements,warmculturalcues,andconsistentapplications,thebrandbecamebetterpositionedtocommunicatetrust,exploration,anddestinationvalue.
ThefinalbranddirectiondeliveredaclearandflexibleidentitysystemthatcapturesthespiritofdiscoveryacrossArabia.Throughrefinedvisualelements,warmculturalcues,andconsistentapplications,thebrandbecamebetterpositionedtocommunicatetrust,exploration,anddestinationvalue.
(Portfolio 23-26©)
