Classat
Classat
(Introduction)
Classatisamoderndigitallearningplatformcreatedtomakeeducationmoreflexible,accessible,andrelevanttoeverydaylife. Thebrandconnectslearnerswithpracticalonlineclassesthatmatchtheirinterests,goals,andschedules.Theidentitywasdesignedtofeelyouthful,clear,andprogressive,reflectingalearningexperiencethatcanhappenanywhereandatanytime.
Classatisamoderndigitallearningplatformcreatedtomakeeducationmoreflexible,accessible,andrelevanttoeverydaylife. Thebrandconnectslearnerswithpracticalonlineclassesthatmatchtheirinterests,goals,andschedules.Theidentitywasdesignedtofeelyouthful,clear,andprogressive,reflectingalearningexperiencethatcanhappenanywhereandatanytime.
(Challenges)
Themainchallengewastocreatealearningbrandthatfeelsmodernanddigitalwithoutappearingformal,institutional,orlimitedtotraditionaleducation. Theidentityneededtocommunicateaccessibility,flexibility,andcontinuousgrowthwhileremainingsimple,memorable,andrelevanttoayoungSaudiaudience.Italsoneededtoworkconsistentlyacrossdigitalplatforms,campaigns,socialmedia,andbrandapplications.
Themainchallengewastocreatealearningbrandthatfeelsmodernanddigitalwithoutappearingformal,institutional,orlimitedtotraditionaleducation. Theidentityneededtocommunicateaccessibility,flexibility,andcontinuousgrowthwhileremainingsimple,memorable,andrelevanttoayoungSaudiaudience.Italsoneededtoworkconsistentlyacrossdigitalplatforms,campaigns,socialmedia,andbrandapplications.
(Client)
Classat Academy
Classat Academy
(Year)
(©20)
(©20)
(Services)
Brand Strategy, Naming Direction, Visual Identity, Logo Design, Brand Guidelines, Art Direction, Campaign Visuals, Social Media Design, Motion Direction
Brand Strategy, Naming Direction, Visual Identity, Logo Design, Brand Guidelines, Art Direction, Campaign Visuals, Social Media Design, Motion Direction
(Final thoughts)
ThefinalidentitygivesClassatadistinctiveandflexiblevisualsystembuiltaroundmovement,progress,andthespreadofknowledge. TheopenletterCsymbol,expandingsegments,boldcolorpalette,cleantypography,anddynamicSaudilifestyleimageryworktogethertopositionClassatasamodernplatformforpracticallearningandpersonalgrowth.
ThefinalidentitygivesClassatadistinctiveandflexiblevisualsystembuiltaroundmovement,progress,andthespreadofknowledge. TheopenletterCsymbol,expandingsegments,boldcolorpalette,cleantypography,anddynamicSaudilifestyleimageryworktogethertopositionClassatasamodernplatformforpracticallearningandpersonalgrowth.
(Portfolio 23-26©)
