Albilad Capital
Albilad Capital
(Introduction)
Investwithconfidence.Managedwithcare.”AconceptualcampaignforAlbiladCapitalthattranslatesthoughtfulinvestmentmanagementintoadistinctivevisualstory.Preciousblue-and-whiteporcelain,capturedjustbeforelandingonacushionintegratedintoamarblefloor,becomesametaphorforvaluableassetsandconsideredcare.
Investwithconfidence.Managedwithcare.”AconceptualcampaignforAlbiladCapitalthattranslatesthoughtfulinvestmentmanagementintoadistinctivevisualstory.Preciousblue-and-whiteporcelain,capturedjustbeforelandingonacushionintegratedintoamarblefloor,becomesametaphorforvaluableassetsandconsideredcare.
(Challenges)
Thechallengewastomakeanabstractfinancialmessagetangiblewithoutrelyingonconventionalinvestmentimagery.Wepairedtheapparentfragilityofporcelainwithanunexpectedsoftlanding,usingrealisticfallingposes,intricateceramicdetailandrefinedresidentialsettingstocreateaclear,emotionallyengagingconcept.
Thechallengewastomakeanabstractfinancialmessagetangiblewithoutrelyingonconventionalinvestmentimagery.Wepairedtheapparentfragilityofporcelainwithanunexpectedsoftlanding,usingrealisticfallingposes,intricateceramicdetailandrefinedresidentialsettingstocreateaclear,emotionallyengagingconcept.
(Client)
Albilad Capital
Albilad Capital
(Year)
(©19)
(©19)
(Services)
Campaign Development, Art Direction Visual, Concept Development
Campaign Development, Art Direction Visual, Concept Development
(Final thoughts)
Theresultingcampaignestablishesarecognizablevisuallanguagebuiltaroundcareplacedwhereitmatters.Differentporcelainformsandcompositionsextendtheideawhilemaintainingconsistentartdirection,warmnaturallightingandaclearconnectiontothemessage:“Investwithconfidence.Managedwithcare.
Theresultingcampaignestablishesarecognizablevisuallanguagebuiltaroundcareplacedwhereitmatters.Differentporcelainformsandcompositionsextendtheideawhilemaintainingconsistentartdirection,warmnaturallightingandaclearconnectiontothemessage:“Investwithconfidence.Managedwithcare.
(Portfolio 23-26©)
