AL MASRAF — ONE CLICK
AL MASRAF — ONE CLICK
(Introduction)
Bringingthebranchtoyourfingertips.WedevelopedacampaignforAlMasrafthattranslatesdigitalbankingconvenienceintoadistinctiveminiatureworld.Bycombiningdetailedbrancharchitecturewithfamiliardigitalsymbols,thecampaignpresentsonlineaccountopeningasanaccessibleextensionofthebankingexperience.
Bringingthebranchtoyourfingertips.WedevelopedacampaignforAlMasrafthattranslatesdigitalbankingconvenienceintoadistinctiveminiatureworld.Bycombiningdetailedbrancharchitecturewithfamiliardigitalsymbols,thecampaignpresentsonlineaccountopeningasanaccessibleextensionofthebankingexperience.
(Challenges)
Thechallengewastomakeadigitalservicetangiblewhilepreservingthefamiliarityandreassuranceofaphysicalbranch.Wereimaginedthebranchthroughthreeconnectedvisualconcepts:abuildingrestingonasmartphone,anentranceintegratedwithadigitalbutton,andaroofshapedlikeacursor.Navy-bluefaçades,yellowaccentsandcarefullycraftedinteriorsunifiedthecampaignwhilegivingeachexecutionitsowncharacter.
Thechallengewastomakeadigitalservicetangiblewhilepreservingthefamiliarityandreassuranceofaphysicalbranch.Wereimaginedthebranchthroughthreeconnectedvisualconcepts:abuildingrestingonasmartphone,anentranceintegratedwithadigitalbutton,andaroofshapedlikeacursor.Navy-bluefaçades,yellowaccentsandcarefullycraftedinteriorsunifiedthecampaignwhilegivingeachexecutionitsowncharacter.
(Client)
Al Masraf
Al Masraf
(Year)
(©21)
(©21)
(Services)
Campaign Development, Art Direction, 3D Visualization
Campaign Development, Art Direction, 3D Visualization
(Final thoughts)
Theresultingcampaignconnectsthehumanexperienceofbankingwiththesimplicityofdigitalaccess.Aconsistentarchitecturallanguagebringstheexecutionstogetherunder“NowEverythingHappensinJustOneClick,”creatingarecognizablevisualplatformforcommunicatingAlMasraf’sonlineservices.
Theresultingcampaignconnectsthehumanexperienceofbankingwiththesimplicityofdigitalaccess.Aconsistentarchitecturallanguagebringstheexecutionstogetherunder“NowEverythingHappensinJustOneClick,”creatingarecognizablevisualplatformforcommunicatingAlMasraf’sonlineservices.
(Portfolio 23-26©)
